How to Use Apple AI for Enhanced Content Creation

By Mia Pham - Digital Marketing & Growth Strategy Lead, Pixel Commerce Studio

December 12, 2025

Elevate your content with Apple AI. Learn how to use Apple's generative AI to create unique images, personalize your communications, and edit photos and videos effortlessly.

Apple Intelligence integration across iOS and macOS enhances content creation capabilities for everyone.

Apple Intelligence preview showing generative AI tools for enhanced notes and original image creation on iPad and iPhone. — Use Apple AI Image Playground to generate unique visuals, enhancing your digital content creation.

Creative Power: How to Use Apple AI for Content

Learning how to use Apple AI unlocks a new level of creative potential for content creators. Apple has brought generative AI directly to its core apps, allowing you to create unique and engaging content right from your devices. Consequently, you no longer need to rely on third-party apps or complex software. Furthermore, these tools are integrated with your personal context, making your creations more relevant and personal than ever before.

Apple "Design" webpage screenshot showing the "Liquid Glass" UI aesthetic with Focus controls, Calendar, Notes, and music widgets. — Apple AI leverages the new operating system design to enhance content creation across all connected devices.

First and foremost, the Image Playground feature is a powerful tool for visual creation. It allows you to generate unique images based on a description you type. For example, you can create a sketch, an animation, or an illustration in a specific style. You can access Image Playground directly in apps like Messages and Notes, making it easy to create visuals on the fly. In addition, you can use the Image Wand tool to transform a rough sketch in your notes into a polished image. Most importantly, this democratizes the creative process, making it accessible to everyone.

Screenshot showing Apple Intelligence Image Playground; a stylized stork image, "Style" menu, and Genmoji description text. — Generate unique visual content using Apple AI's Image Playground and new styles.

Next, Apple AI introduces Genmoji, a fun and expressive way to create new emoji. You can simply type a description, and the AI will generate a custom emoji for you. Consequently, this allows you to create unique visual expressions that perfectly match the tone of your messages. As a result, your communication becomes more personal and engaging.

Moreover, the Photos app gets a major upgrade with AI features. The new Clean Up tool allows you to remove distracting objects from the background of your photos with just a tap or a brush stroke. Furthermore, the AI can create "Memory Movies" for you by generating a video based on a description you provide, complete with a narrative arc and a soundtrack. This takes the effort out of creating compelling video content from your photo library.

A smartphone screen showing the Apple Photos Clean Up tool removing a distant person from a beach photo of a smiling family. — Remove distractions instantly using Apple AI's Clean Up tool for professional, enhanced content creation.

Finally, the deeper integration of Apple AI with your personal data makes it incredibly powerful. The system can search for specific moments within your videos, for example, "the dog running in the park," and take you directly to that clip. These features, therefore, show how to use Apple AI to not only create content but also to organize and manage it more intelligently.