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How to Use Grok AI for Real-Time Insights from X

By Lucas VuongDigital Marketing & Growth Strategy Lead, Pixel Commerce Studio

 November 14, 2025

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Screenshot of the Grok AI interface on web and mobile, showing the 'Grok on X' and 'Latest News' features.
Grok AI's interface, showing 'Grok on X' and 'Latest News' for real-time insights.

Grok AI: Your Window into the X Platform

Learning how to use Grok AI is a game-changer for anyone who needs real-time information. Unlike many other AI chatbots that rely on pre-trained datasets, Grok has a unique ability to access and analyze public data from the X platform (formerly Twitter). Consequently, this gives it an edge in providing up-to-the-minute insights on current events, trending topics, and public sentiment. Furthermore, this direct connection to the pulse of the internet makes Grok an invaluable tool for journalists, researchers, and social media managers.

Screenshot of Grok AI website showing features: Realtime search, Understand documents, Supercharge code.
Grok AI homepage shows features for real-time insights and deep work. Insight by Annie — Digital Marketing Strategist, Pixel Commerce Studio

First and foremost, one of the most powerful features is its ability to summarize and explain trends on X. You can ask Grok to summarize a news story or a trending hashtag. It will then analyze relevant posts from the platform to give you a concise overview. In addition, Grok can explain the context behind a trend, helping you understand why a particular topic is gaining traction. Most importantly, this saves you from having to manually sift through countless posts to get the full picture.

Screenshot of Grok AI's website showing its core principles: Reasoning, ambition, and moving quickly.
Grok AI's core principles emphasize speed and innovation, key for real-time insights.

Next, you can leverage Grok for sentiment analysis. For example, you can ask Grok to analyze public opinion on a new product launch or a political event. It will then provide you with a summary of the general sentiment, highlighting both positive and negative perspectives from X users. As a result, businesses can use this to gauge brand perception and respond to feedback more effectively. Therefore, understanding how to use Grok AI for sentiment analysis is a key skill for marketing and public relations professionals.

Furthermore, Grok can help you stay on top of breaking news. You can ask Grok about a recent event, and it will provide a summary of the latest updates, citing public X posts and other web sources. This allows you to get a quick overview of a developing story without having to navigate to multiple news sites. Moreover, its ability to pull in data from web sources in addition to X gives you a more comprehensive view.

The user interface for Grok AI, showing the main 'Ask' prompt and sidebar navigation menu.
The Grok AI interface is the starting point for asking questions for real-time insights.

Finally, Grok's integration with the X platform makes it easy to take action on the insights it provides. You can have Grok draft a post for you based on its analysis, and with a few clicks, you can publish it to your X account. As these features demonstrate, mastering how to use Grok AI for real-time insights can make you a more informed and responsive professional.

Screenshot of the Grok AI website's 'Grok Think' feature, for discovering profound insights.
Grok AI's 'Grok Think' feature connects dots to uncover profound real-time insights.

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