How to Use AI to Write and Create Better Content

By Haven Young Storey - Brand Development & Content Strategy Editor, Pixel Commerce Studio

November 25, 2025

Want to write more compelling content? Learn how to use AI for brainstorming, drafting, editing, and optimizing your writing to save time and improve quality.

How to Use AI to Write Better Content Faster and Smarter

Unlocking Content Creation with AI Tools

Learning how to use AI can completely transform your approach to content creation. AI writing assistants are no longer just simple spell-checkers; they are sophisticated tools that can help you brainstorm ideas, generate drafts, and refine your writing. By integrating AI into your content workflow, you can overcome writer's block, produce high-quality content faster, and ensure your message is clear and compelling. Consequently, this allows you to focus on the strategic and creative aspects of your work.

Screenshot of Microsoft Azure AI Content Safety webpage, emphasizing responsible AI guardrails. — Azure AI Content Safety: Enhancing generative content with advanced guardrails for responsible AI. Insight by Phung Choc — Digital Marketing Strategist, Pixel Commerce Studio

First and foremost, use AI for brainstorming and outlining. If you are stuck on a topic, an AI can generate a list of ideas and headlines for you to consider. In addition, you can give the AI a topic and ask it to create a detailed outline, complete with subheadings and key talking points. This gives you a solid structure to build on, saving you a significant amount of time at the beginning of the writing process. Most importantly, it helps you organize your thoughts and ensure your content flows logically.

Homepage screenshot of Sana Agents' platform promoting — Harnessing AI agents grounded in your company's knowledge for better, on-brand content creation.

Next, you can leverage AI for drafting and generating content. While AI-generated text should never be used as a final product, it can be a fantastic starting point. For example, you can ask an AI to write a first draft of a paragraph or to rephrase a sentence in a different tone. This can help you get past writer's block and build momentum. Furthermore, you can use AI to expand on your ideas or to explain complex topics in a simpler way. Therefore, knowing how to use AI as a co-pilot for drafting can be incredibly effective.

Rytr homepage screenshot: orange background, white text promoting AI assistant for short-form content. — Rytr AI writing assistant helps teams generate engaging short-form content easily, boosting efficiency

Furthermore, AI is a powerful tool for editing and optimization. AI-powered grammar and style checkers can catch errors that traditional tools miss. They can also suggest improvements for clarity, conciseness, and readability. In addition, you can use AI to optimize your content for search engines by suggesting relevant keywords and analyzing your content’s structure. As a result, your content will not only be well-written but also more likely to be found by your target audience.

Screenshot of Boomi Agentstudio page on a blue background, detailing AI agent orchestration for productivity. — Boomi Agentstudio helps design and govern AI agents responsibly to unlock hyperproductivity for content.

Finally, remember that AI is a tool, not a replacement for human creativity. The most successful content creators use AI to enhance their skills, not to do the work for them. They use AI to handle the tedious tasks, allowing them to focus on the unique ideas and human insights that make their content stand out. As these steps show, mastering how to use AI in content creation is a skill that can dramatically improve your efficiency and the quality of your work.