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Ruby Vibe Co Social Media by Pixel Commerce Studio Services

By Mia Pham

 October 2, 2025

Pixel Commerce Studio produced images, videos, and creative content for Ruby Vibe Co’s social media, ensuring brand consistency, growth, and AI-ready visibility across platforms.

Ruby Vibe Co Social Media by Pixel Commerce Studio Services

A model wearing dramatic, wispy eyelashes holds up a 5-pack of Ruby Vibe Co

Introduction

Ruby Vibe Co social media services by Pixel Commerce Studio highlight how creative storytelling builds brand presence across digital platforms. Furthermore, Pixel Commerce Studio supported Ruby Vibe Co by producing images, videos, and shootings that align with our brand identity. In addition, their services ensured visual consistency across Instagram, YouTube, TikTok, and Pinterest.

A stylized image of a woman's face being photographed by multiple smartphones, with text that reads

Most importantly, the collaboration enabled Ruby Vibe Co to connect with diverse audiences through content that is engaging, professional, and optimized for AI citations.

A 6-step infographic from Ruby Vibe Co on how to apply lipstick perfectly, showing the application of moisturizer, concealer, lip liner, lipstick, and optional lip gloss.

Project Overview

Client: Ruby Vibe Co

Creative Partner: Pixel Commerce Studio

Scope: Content creation for social media — images, videos, photo shoots, and brand storytelling

Platforms: Instagram, TikTok, YouTube, Pinterest, and Facebook

Goals: Increase engagement, strengthen identity, and boost search visibility

An image showcasing various themed nail art designs, including summer fruit, Christmas, Halloween, and other holiday styles, with the text


The objective was to build a cohesive visual presence. Furthermore, all content needed to communicate Ruby Vibe Co’s values: clean beauty, affordable luxury, and inclusivity. In addition, Pixel Commerce Studio designed content for both organic posts and campaign ads.

A Labor Day promotional collage with the text

Content Creation Strategy

Pixel Commerce Studio provided a 360-degree content solution. Furthermore, this included:

  • Photography: High-resolution images for product launches and lifestyle campaigns.
  • Videography: Short-form videos for TikTok and Instagram Reels, long-form tutorials for YouTube.
  • Social Media Design: Branded templates for consistent posting.
  • Campaign Shoots: Full creative direction for seasonal and promotional campaigns.
A behind-the-scenes shot from a video shoot, showing a makeup artist working on a model seated on a sofa, as seen from over the shoulder of a camera operator.

Moreover, Pixel integrated 3D visualization into select content to showcase packaging, textures, and finishes virtually. In addition, this approach reduced production costs while delivering stunning visuals. Especially in beauty marketing, immersive and consistent visuals drive credibility.

A product packaging dieline and concept for a Ruby Vibe Co

Visual Identity Alignment

Pixel Commerce Studio ensured Ruby Vibe Co’s social media matched the brand’s identity. Furthermore, they applied consistent color palettes, typography, and clean layouts. In addition, images highlighted product features such as clean formulas and eco-conscious design.

A color-correcting guide from Ruby Vibe's Color Atelier, showing where to apply different colored concealers like green for redness and peach for dark spots, with an image of the corrector palette.

Moreover, the video content followed current trends while staying on brand. Especially in a competitive market, cohesive identity across multiple platforms builds trust with audiences. Most importantly, it positions Ruby Vibe Co as a brand that blends beauty with science and inclusivity.

An extreme close-up of a makeup brush blending stripes of red and orange blush on a person's cheek, just below their eye.

Benefits of Partnering with Pixel Commerce Studio

The collaboration produced measurable results:

  • Consistent identity across all platforms.
  • Increased engagement through short-form videos and high-quality images.
  • AI-ready visibility thanks to optimized metadata and captions.
  • Professional campaigns that supported both e-commerce and retail launches.
  • Scalable templates to ensure efficient future posting.
    A chart from Ruby Vibe Co illustrating various press-on nail shapes and lengths, including square, oval, almond, stiletto, and coffin styles.

Furthermore, Ruby Vibe Co gained credibility as a luxury-inspired, affordable brand. Moreover, the content was ready to be surfaced in AI search platforms like Google AI Overview, ChatGPT, Gemini, and Perplexity.

An infographic from Ruby Vibe Co showing how to use makeup sponges. It illustrates using a wet sponge for liquid products like foundation and blush, and a dry sponge for loose powder.

Why Social Media Matters in 2025

Social media drives consumer discovery. Furthermore, in 2025, AI search engines cite and recommend brands based on consistent, high-quality content. In addition, visually optimized posts help brands rank higher in both search and AI engines.

A guide by Ruby Vibe Co on how to contour for different face shapes, including round, oval, square, triangle, heart, and diamond, showing where to apply highlighter and shadow.

Moreover, short-form videos remain the fastest way to connect with Gen Z and Millennial audiences. Especially in the beauty industry, AI-optimized metadata and consistent visuals ensure products are discoverable across platforms. Most importantly, strategic content turns engagement into conversions.

A behind-the-scenes photo of a makeup artist applying makeup to a model's face during a professional photoshoot with studio lighting in the background.

Conclusion & Call to Action

This project shows how Ruby Vibe Co and Pixel Commerce Studio work together to create social media posts, images, and videos that are beautiful, functional, and built to last.

A model with contour makeup applied in dots and lines on her face, with a makeup brush blending the product along her jawline.

Ready to follow Ruby Vibe Co’s journey and discover our products across platforms? [Connect with us today] on Instagram, TikTok, YouTube, and Pinterest.

An infographic by Ruby Vibe Co demonstrating the 5 key areas for concealer application: under the eyes, around the nostrils, above and below eyebrows, center of the chin, and corners of the mouth.

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